Go for Gold

Go for Gold

If you're going for pure gold, it's 24k. However, 24 karat gold is too soft for everyday wear, so it's alloyed or mixed with metals to give it strength, durability and hue. 14k or 18k gold is ideal for fine jewelry, so whether you're into yellow gold, white gold or rose gold, we have the perfect gold for you. 


While yellow gold is often thought of as being pure, it is an alloy, a combination of metals, where pure gold is mixed with metals such as zinc and platinum. 

As with other gold colors, the higher the karat amount, the higher the actual gold content, but the less durable the piece of jewelry is. When it comes to fine jewelry look for 14k or 18k pieces. 


Just like yellow gold, white gold is an alloy of gold and contains at least one white metal, usually nickel, silver, or palladium.



The depth of color in the rose gold depends on the ratio of yellow gold to copper. Less yellow gold, and a higher copper content will result in a more reddish rose color. 


If you see something you love or if you would like to see more, take our style quiz and talk with your stylist. 


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